Microblogging network Twitter announced yesterday, Wednesday 20 February, the launch of a new interface for advertisers, which could allow him to earn more money through their ads.
A message to advertisers
"We are always looking for ways to facilitate the management of campaigns (advertising) and get more value advertisements do with us," said Twitter in a message sent on its website to advertisers. This interface (API) "will give you a wider range of options to manage your advertising on Twitter," says he.
It should facilitate the integration "harmonious" software developed by other companies with advertising platforms Twitter and facilitate management by advertisers campaigns using various media, including microblogging site, he says.
Twitter said its API has been developed so far in partnership with five software companies (Adobe, HootSuite, Salesforce, and TBG Digital Shift), but it "is currently evaluating the next group of partners who join the program."
Advertising, free business model
Advertising revenues are mainly income websites free as Twitter, and of those already traded, such as Google, Yahoo! or Facebook for example, are scrutinized by investors. Speculation on the long run that Twitter could start to turn the stock market, even if the company itself has stated several times that it had no intention of doing so now.
The institute specializes eMarketer notes that Facebook has taken eg about 60% of its advertising revenues in 2011 and 2012 related to purchases of its own API. Twitter has earned 288.3 million dollars of advertising revenue worldwide last year, and should see them progress from 90% to 545.2 million this year and climb to 800 million by 2014, according to projections eMarketer.
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